Snack Chips and Lessons in Environmental Consciousness

Sometimes noise can be a serious distraction.

Frito-Lay found this out the hard way when customers began complaining about the firm’s biodegradable SunChips bag. Although they liked the concept of a 100 percent compostable package, the 80-85 decibel level was higher than most customers could bear. How can anyone hear the television over all that bag noise!?

Just a few days ago, Frito-Lay announced that it has found a solution in a new adhesive which will attach the inner and outer layers of the bag.

The story of the noisy SunChips bag received a lot of attention over recent months. I wrote about the drama in a recent article for Comment Magazine, Snack Chips and Lessons in Environmental Consciousness, which you might enjoy.